Profile: Nicolette has always loved fashion, even if she took a 20 year detour to finally get into the industry (which she admits makes her sound ancient). Growing up, she was always encouraged by her mother to not only love fashion, but to develop her own personal style. After completing a degree and an MBA, Nicolette spent the next 20 years in the advertising and communications industry, working for well-known agencies, including a seven-year stint at Saatchi & Saatchi London. In 2007 she moved to Amsterdam, the official reason was ‘to continue her advertising career’ however she now happily admits it was for love. In 2010 she decided to take on a new challenge: to innovate in the accessories market by designing stylish, yet practical accessories for women. The L FOR LAZARUS brand – and its signature product, the Échapeau – was launched in October 2011.

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