Monogramme… Sorry, Hologramme Lingerie

I’m guessing its no models ideal job to stand in a shop window, in their underwear, night after night, regardless of how well paid it is.

With my love of fashion innovation and good marketing & communications, I love how French underwear corseter Empreinte created marketing buzz for the opening of their first concept store in Paris, l’Atelier lingerie.

They created a holographic mannequin wearing l’Atelier lingerie which appeared after 9 pm each night between May 23 and May 26, animating the window before disappearing in a shower of stars.

And here are a few of my favourite picks from their new collection.


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